Emily Hickey Co-Founder

Emily is a veteran marketer who has helped drive dramatic growth for some of the fastest-growing apparel and beauty brands. As Chief Detective’s CEO, she has developed the agency into one of the top performing agencies worldwide on Meta. She manages the strategic focus of the agency as well as the ad creative playbook and frameworks. Emily also occasionally serves as a CEO Coach, Fractional CMO, and/or Board Member, including for Jenni Kayne, Frank & Eileen, and Ursa Major. She is an Operating Advisor at Greycroft, supporting the firm’s Consumer Products investments. Previously she spent many years building startups in various leadership roles, including HotJobs.com, which went public and sold to Yahoo! For $430mm. Emily is a graduate of the Stanford University Graduate School of Business and the University of North Carolina, Chapel Hill. She lives in the mountains of Colorado with her family.

Zack Peacock Co-Founder

Zack co-founded Chief Detective out of a passionate desire to empower others through aggressive direct-response digital marketing. Inspired by his own unexpected achievements, Zack recognized the life-changing potential for those with the right affinity and passion. He envisioned Chief Detective as a platform that both talented individuals and ambitious companies alike could leverage to shatter even the wildest of aspirations. For Zack, building meaningful relationships is as crucial as advancing technology, actionable data analytics, and strategic vision.

As a digital marketing visionary with an engineer’s mindset, Zack anticipates and embraces the seismic shifts in e-commerce, digital, virtual, and AI landscapes. His forward-thinking approach and deep industry insights drive innovative strategies, keeping clients ahead of the curve. Zack’s unique blend of technical acumen and marketing expertise positions him at the forefront of digital transformation, ready to guide businesses through the exciting changes redefining our digital world. From the outset, Zack has led Chief Detective in crafting strategies that break through perceived ceilings, delivering unforeseen, sustainable, and predictable results.

He is known for his honest approach, cultivating a culture that rewards bravery, openness, and collaboration. He believes these values not only enhance business outcomes for Chief Detective and its partners but also benefit society as a whole.
 
Zack graduated from the University of North Carolina at Wilmington with a Bachelor of Science in Marketing. At home, his wife, toddler and two zany dogs spark his imagination and reinforce his ideals on a daily basis.

Leadership Team

Creative Director

Senior Lead Video Editor

Creative Director

Senior Creative Director

Head of Production & Content

Post Production Manager

Director of Growth Management

COO

CRO

Head of Brand

Director of Growth Management

Creative Director

Senior Lead Video Editor

Creative Director

Senior Creative Director

Head of Production & Content

Post Production Manager

Director of Growth Management

COO

CRO

Head of Brand

Director of Growth Management

Joining Chief Detective

We hire a select few smart, driven, creative, socially-native, entrepreneurial team members every year across our 3 teams: Media Buying, Creative Strategy, and Production.

Where We Work:

There is not a better seat to come sit in if you want to learn how to market and grow a brand.